Bellingen Chamber of Commerce

TIME AWAY? GO THE WATERFALL WAY

Council in collaboration with Armidale Council and Tourism Bellinger have developed a TV campaign

promoting the Waterfall Way as a journey for people living on the Mid North Coast

The campaign will be aired on Prime and TEN during the day and evening for the month of February

The campaign including TVC, promotional packaging and telephone/website site costs totals $20,000

with Bellingen and Armidale Councils contributing $5,000 each and Tourism NSW providing matching funding

as part of the Demand Building funding allocation

The campaign is about the journey and getting back on the road and therefore does not focus on individual places

But about the journey along the Waterfall Way

TB and Armidale tourism have secured a number of business package deals which will be distributed in an “Promotional Package”

to people who respond to the campaign by way of a 1800 number or waterfallway.com website

Peter Wilson

Director of Corporate Services

Bellingen Shire Council

T (02) 66557300 | F (02) 66552310 | M 0417 779639

E pwilson@bellingen.nsw.gov.au

W www.bellingen.nsw.gov.au