Bellingen Chamber of Commerce

A full day workshop by E-business specialist David Turner

Tuesday 22 September, 2009

Nambucca Shire Council

44 Princess Street, Macksville NSW 2447

Commences 8.30am, ends 3.30pm

You are invited to attend a full day workshop that will prepare you with the required knowledge to take your company along the e-business path.

You will gain a better understanding of e-business and achieve an integrated online export strategy for your business.

Each participant will receive a full set of course notes.

Topics Covered

‘Why do business online?’

Learn how to develop a foundation upon which to build a strategic plan to reach a global market.

‘Principles of website design’

See what elements are employed on successful websites and how these are used to drive business objectives turning web browsers into web customers.

‘The Basics of Search Engine Optimisation’

Learn the basics of how search engines index your website and how to layout content on your site to ensure a listing.

‘How to market your business online’

Marketing your website to a relevant audience is equally as important as building a site and is often overlooked. Learn different methodologies and strategies employed to reach a targeted audience.

‘Selling online’

Learn about taking payments online the issues you need to look out for and how to select a shopping cart software package.

‘Website Walk-throughs’

Participate in an interactive feedback session including participant website reviews and evaluations. Receive practical advice about what is being done correctly and what can be improved upon.